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I went AMD on my most recent upgrade (9070XT) for a few reasons.
Price was a bit of a consideration, but I could have easily swallowed the cost of 5070Ti.
Minimizing friction with a potential Linux transition was a big one.
Above all else, though, Nvidia doesn’t feel like a gaming company anymore, they’re an AI company. With the effort that has gone into DLSS5 and Framegen, it feels like they envision a future where the visual aspect of games is going to be left to be hallucinated by their cards.
I prefer my art made by humans. Games looking like games is a big part of why I play them, the limitations in each generation of graphics have forced the hand of many creative solutions and workarounds that lend themselves to unique visual styles.