According to AmortizationTable.org, 25 cents in 1939 is equivalent to $5.79 today, adjusted for inflation.
There are very few new books available for less than $6.00 these days, let alone the convenience of a Pocket Book format. I was lucky to grow up during their peak of popularity, buying and reading a dozen or two each year. A whole book at the cost of two or three chocolate bars, when I was young.
With all the improvements in technology in the past 50 years, it is difficult to understand how the cost hasn't come down. But instead, it has gone up. These days, if I find an interesting new book for under $60, I consider it a bargain.