There was a reddit scandal last year where the mods of the ChangeMyMind sub agreed to let an AI lab research what arguments people on the sub found persuasive by writing fake responses. Claiming to be from an impacted group turned out to be a top persuasion factor.
It's not like it gets a majority of people. But if you can peel one percent off with one campaign, then those people's connections can start to see that side of the argument as more human due to the in-person exposure, and the next campaign can peel off another one percent - it adds up over time.
Like many languages, languages of the Bible like Hebrew and Greek have grammatical genders. The aspect of God that smites things is grammatically male. The aspect of God that conveys spiritual strength - usually translated as "the Holy Spirit" - is grammatically female. Progressive movements of Protestantism and Judaism see God as both genders: one of the two creation stories in Genesis states God created man AND woman in God's image. The focus on the male aspect of God, and the second creation story in Genesis with the rib thing, is a conservative movement hang-up and not a general religion thing.