I was working there at the time, so some of the staff training was entertaining. I felt like they seemed to be on board with the general thrust of the changes, which I was a little surprised about (I expected a little more lip-service, I guess?)

Has it been a good change? I feel like the national fibre has been great but that's not actually related (but may have relied on the breakup as a precursor?)

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[–] Dave 5 points 2 months ago

Specifically for broadband/fiber internet, we have heaps of ISPs. Lots of power companies selling internet as an add on, you can get it with your Sky subscription, and lots of little outfits you've never heard of. Spark owns half a dozen of the bigger ones, but there are plenty of others too.

This is a direct result of anyone being able to resell the internet provided by Chorus.

I'm not sure if this can be applied to Google in reality, but imagine if Google Search had to split from Google Search API and had to sell access to the search API at the same terms to anyone. You would get lots of little search engines that use Google Search API as a backend, and you would have no reason to use Google Search as the frontend because of the ads and tracking. They would retain a large market share (as Spark have), but would have to fight with others to have the best customer experience if they wanted people to keep using their search website.