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deadmau5 vs. MTV
(lemmy.nz)
About 12 years later MTV is killed off.
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this post was submitted on 17 Aug 2026
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Youtube now leads in showing music videos, having been previously used unofficially by fans uploading those videos, then record companies saw how that platform is great at selling music and so they followed suit by either doing it themselves uploading or use Vevo to curate their material.
It used to be MTV being music videos but as eyeballs went to smartphones and Youtube, and leaving even CATV behind, they're forced to rework their strategy by introducing non-MV content, like those reality-TV crapola, which only managed to repel the target audience, and partly contributed to MTV's slow decline.
Source: in two decades been watching youth transition from watching TV to PC to social media and Youtube to phones, and now this generation is largely glued to the phone.
MTV started to leave music well before smart phones were common place. There's no reason it's not a successful app/etc today beyond boardroom/execs.
I dunno if it's still a thing but I recall there being a couple Vevo genre channels on smart TVs for a brief moment, MTV 100% could've been an app.
More recently they added a new type of upload that basically functions as a livestream but for a regular pre-recorded video called Premieres which work very well for MVs and all kinds of announcements, anticipation wise it's fully replaced the MTV model lol