587

About 12 years later MTV is killed off.

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[-] JTskulk@lemmy.world 123 points 1 month ago

Every now and then I would go to MTV's site to look at their schedule of shows, and it's depressingly funny how unrelated to music it is. It's all just reality show slop. I am SO GLAD that music videos never died along with MTV and are still being produced and shown on Youtube.

[-] jqubed@lemmy.world 41 points 1 month ago

They kind of died for a little while. I remember seeing Weird Al talking about how they didn’t make any music videos for one of his albums, I think mid-/late-’00s. Then when his next album came around YouTube had made them so important that they made some sort of video for every song on that album. They weren’t all fully produced like in the heyday of MTV, but they wanted to have something to upload.

[-] chrislowles@lemmy.zip 5 points 1 month ago

That was one of my favorite parts of Mandatory Fun's rollout, also knowing it was his last album on his major label contract it's a little bittersweet. I hope he somehow makes the time to give us another one soon, his pop hits polka medley that came out 2ish years ago was pretty good imo

I think it was Poodle Hat? I don't remember any music videos for Poodle Hat.

wikis the pedia

Eminem shot down the video for Trash Day, Al himself decided against a video for eBay because eBay was doing musical parody commercials at the time, and they rushed out one for Bob.

[-] Skua@kbin.earth 9 points 1 month ago

The link to the TV schedule on the homepage of mtv.co.uk doesn't even seem to work right now, it just leads to a nonexistent page. Even though it's the only link at the top of the page.

[-] psx_crab@lemmy.zip 3 points 1 month ago

Sometime i just go and watch classics like Somebody i used to know and Virtual Insanity, some MV is a work of art.

[-] cheat700000007@lemmy.world 2 points 1 month ago

At least they finally cancelled ridiculousness

[-] LodeMike@lemmy.today 1 points 1 month ago
[-] lechekaflan@lemmy.world 0 points 1 month ago* (last edited 1 month ago)

Youtube now leads in showing music videos, having been previously used unofficially by fans uploading those videos, then record companies saw how that platform is great at selling music and so they followed suit by either doing it themselves uploading or use Vevo to curate their material.

It used to be MTV being music videos but as eyeballs went to smartphones and Youtube, and leaving even CATV behind, they're forced to rework their strategy by introducing non-MV content, like those reality-TV crapola, which only managed to repel the target audience, and partly contributed to MTV's slow decline.

Source: in two decades been watching youth transition from watching TV to PC to social media and Youtube to phones, and now this generation is largely glued to the phone.

[-] BlackVenom@lemmy.world 6 points 1 month ago

MTV started to leave music well before smart phones were common place. There's no reason it's not a successful app/etc today beyond boardroom/execs.

[-] chrislowles@lemmy.zip 1 points 1 month ago

I dunno if it's still a thing but I recall there being a couple Vevo genre channels on smart TVs for a brief moment, MTV 100% could've been an app.

[-] chrislowles@lemmy.zip 1 points 1 month ago

More recently they added a new type of upload that basically functions as a livestream but for a regular pre-recorded video called Premieres which work very well for MVs and all kinds of announcements, anticipation wise it's fully replaced the MTV model lol

[-] jerkface@lemmy.ca 51 points 1 month ago

12 YEARS later? I didn't realize we were looking at archeologically rediscovered tweets!

[-] glimse@lemmy.world 17 points 1 month ago

Gotta fill every site with the same stuff as the site before it

[-] ragebutt@lemmy.dbzer0.com 6 points 1 month ago

Plus we then perpetuate the idea that the internet is actually only 4 websites in a trenchcoat. Google and co love this because eventually more and more people will just stop visiting all of those pesky “other” websites that aren’t in their web of control and advertising. Here’s an AI overview that will tell you more without needing to visit Wikipedia or whatever

[-] glimse@lemmy.world 3 points 1 month ago

Yeah... it's why I'm so annoyed at the people desperately trying to turn Lemmy into reddit by copying every subreddit and posting its greatest hits. No idea why everyone seems to want to be "the worse reddit"

Websites are increasingly lacking identity.

[-] sundray@lemmus.org 41 points 1 month ago

EDM from 3am to 8am? I'm going to assume the audience is some variety of hacker.

[-] danc4498@lemmy.world 47 points 1 month ago

Club closed but the drugs haven't warn off yet.

[-] turtlesareneat@piefed.ca 10 points 1 month ago

Meth addicts who get lonely and like to have some veejay energy beamed their way

[-] INeedANewUserName@piefed.social 7 points 1 month ago

I was really hoping for just a 5 hour deadmau5 set...

[-] Whats_your_reasoning@lemmy.world 5 points 1 month ago

I never got into MTV. What I miss is VH1's Pop-Up Video series. They'd play music videos, but with pop-up bubbles of facts and background information about the song and artist. It was so cool! I'd definitely watch that show again if it were revived.

this post was submitted on 17 Aug 2026
587 points (98.4% liked)

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