I'd argue people are alienated from any form of exploitation required to generate the material means that provide them the modern comforts they have. On any subject where they're told what using this or that product entails in terms of exploitation (ecosystems, animals, humans), most people react as if telling the facts itself is a form of personal attack. This is because the cognitive dissonance is so great that anything that puts it in question is seen as criticism of their own morality.

Even in well-informed circles, reminding someone of the impact their individual choices have on their communities or the world's ecosystems (eating/using animal products, driving a car, excessively buying new stuff) is seen as distasteful, even anti-social to a certain degree. I myself am not perfect: I bought a new computer this year. But the question shouldn't be: -- should I castigate myself endlessly for the choices I made? -- but rather how we can use our cognitive capabilities to take notice, to think of alternatives, to try to give back if possible.

I am also getting weary of the repeated argument that one's environmental impact is so low that we should stop continuously discussing the matter until large corporations and governments do something. It starting to feel like a psyop to make us apathetic to every possible issue.