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Once there will be no more digits to use for displaying price per gallon they will be forced to display price per liter as it still could fit

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[-] ivanvector@piefed.ca 49 points 5 days ago

This would literally work. If one station has $9.49 (/gal) on its sign and the station across the street is $3.79 (/L), there are absolutely enough dumb Americans who will line up for the more expensive gas with the lower number.

A&W nearly went bankrupt because Americans couldn't figure out that 1/3lb is more than 1/4lb. This is a good idea.

[-] Rivalarrival@lemmy.today 7 points 5 days ago

A&W nearly went bankrupt because Americans couldn't figure out that 1/3lb is more than 1/4lb.

Myth.

Anyone who had their 1/3lb burger knows why A&W nearly went bankrupt, and it had nothing to do with the size of the patty.

It was easily the worst burger I've ever experienced.

"Americans don't understand fractions" is the marketing they used to save face. The reality is that they didn't have any repeat customers.

[-] snooggums@piefed.world 18 points 5 days ago

The firm eventually conducted a focus group to discover the truth: participants were concerned about the price of the burger. "Why should we pay the same amount for a third of a pound of meat as we do for a quarter-pound of meat?" they asked.

It turns out the majority of participants incorrectly believed one-third of a pound was actually smaller than a quarter of a pound.

https://awrestaurants.com/blog/memories-history/the-truth-about-aws-third-pound-burger-and-the-major-math-mix-up/

They didn't almost go bankrupt, but yes they did have a focus group where the majority of people did not understand fractions.

[-] Earthwormjim91@lemmy.world 4 points 4 days ago

That literally only comes from A&W themselves, and the first mention of it was in the memoir of the former CEO at the time.

After he released his memoir trying to rehabilitate his image after being released from prison for fraud.

Not exactly a reliable account. There are zero other sources for the myth than the chain itself.

[-] teslekova@lemmy.ml 1 points 4 days ago

Focus groups commissioned by the company get the results that the company wants. That is the entire point.

[-] snooggums@piefed.world 3 points 4 days ago* (last edited 4 days ago)

Are you saying the company wanted results saying people didn't understand 1/3 is more than 1/4?

That would be stupid.

[-] teslekova@lemmy.ml 1 points 4 days ago

It would be a way to hide the quality problems with the burger.

[-] W98BSoD@lemmy.dbzer0.com 1 points 3 days ago
[-] teslekova@lemmy.ml 0 points 3 days ago

No. Got some proof for your side?

[-] W98BSoD@lemmy.dbzer0.com 1 points 3 days ago

Not the way this works, bud. You’d made a claim, you back it up with proof.

[-] Rivalarrival@lemmy.today -1 points 3 days ago

Yes, that is exactly what they wanted.

Ever hear the phrase "couldn't sell water in a desert"? A damning claim of incompetence, right?

The A&W marketing team couldn't sell a hamburger to Americans.

Americans.

They couldn't figure out how to sell this hamburger. To Americans.

Americans aren't particularly known for their rejection of fast food burgers, but here is a fast food burger, and here are Americans, noses upturned at the prospect of ordering it.

A&W desperately needed a scapegoat, and "Our customers are stupid" was easier to swallow than their nasty-ass burgers.

[-] W98BSoD@lemmy.dbzer0.com 1 points 3 days ago

Got some proof on that besides “trust me bro”?

[-] spankysalmon@fedinsfw.app -1 points 4 days ago

Focus group is the same group as those that do phone surveys.

Not representative of the norm, who like to do either about as much as jury duty.

[-] Sharkticon@lemmy.zip -1 points 4 days ago

Exactly. To have been confused about the price they'd actually have to have gone there. Which I don't believe ever happens.

[-] BigPotato@lemmy.world 3 points 4 days ago

Who went to A&W for anything other than root beer floats and why were they allowed in public while being so wrong?

[-] anarchy79@lemmy.world 2 points 4 days ago
[-] Rivalarrival@lemmy.today 0 points 4 days ago

Oh, I'm sorry. Are you one of the people who thought fractions were confusing? I've never met someone over the age of 8 who couldn't figure them out.

[-] leadore@lemmy.world 2 points 4 days ago* (last edited 4 days ago)

(never mind--replied in wrong place)

this post was submitted on 25 Sep 2026
198 points (92.7% liked)

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