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Reddit is becoming "a logged-in-only experience"
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this post was submitted on 29 Oct 2026
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This is a good point. You lose existing users through attrition. How do you attract new subscribers to a site they cannot see?
They could leave the front top 50 posts of the day available as an attractor. With a “sign up to see more” banner at the end of the scroll. Is current leadership smart enough to do that?
They went with the assumption that as Google buys their data and replaces their links in search queue with LLM gen answers, their organic traffic from searches would get reduced into nothingness, so they can push their login requirement with little drawbacks. They increase price of each ad via personalization in a short run, but without a drag of the likes of Instagram, Discord, Whatsapp etc there would hardly be new users to create content.
On the former, yes. Maybe we will luck into attrition being greater than the users they will attract.
For the latter--maybe?
At this point I think it is best for Reddit to quietly wind down and just go away. Eventually it is just going to be a right wing hellhole.
reddit already lost to attrition, which is why they want people login. first the purges came last year, reduced overall traffics and users, but not botters, then AI stop using reddit as a datamine, because its not useful if all your content is also AI generated.
I'm not certain that I follow the logic, but I'm also not certain that the logic would make sense if I was following it.
maybe they shouldnt do massive purges after the eleciton, and at musks request twice last year, that definitely had an effect users whos has been caught in the crossfire. not only the AI filters ban people on politics, but everyone else using the site, basically they only need a small inkling of "botting" to even ban you.