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Reddit is becoming "a logged-in-only experience"
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this post was submitted on 29 Oct 2026
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They went with the assumption that as Google buys their data and replaces their links in search queue with LLM gen answers, their organic traffic from searches would get reduced into nothingness, so they can push their login requirement with little drawbacks. They increase price of each ad via personalization in a short run, but without a drag of the likes of Instagram, Discord, Whatsapp etc there would hardly be new users to create content.