Aotearoa / New Zealand

I wonder how much of it was it running as a loss or more that they realised they could make even more money with ads, now that everything is fractured and other platforms are doing the same.

I don't see it as much to worry about to be honest. As long as I've been using the internet, they've been trying to fight piracy but someone always finds a way around it. For people just consuming media I doubt they will bother with. It must be a lot harder to prove now days with ISP's using shared public IP addresses and the prevalence of VPN's. Not to mention that even with piracy they're still raking in millions and there's enough precedence now that piracy is not equal to a lost sale.