If you have to ask, you can't afford it

3 of those are grades of steak

I always see premium nowadays as “not the absolute bottom of the barrel”

• Premium hotel room: not the cupboard in the basement with a single mattress and a broken TV but the next one up. No view or anything though unless you upgrade to a deluxe or higher

• Premium economy seat on a flight: basically cattle class but with one inch extra leg room and fake leather seat cushions. Still can’t lie down or access better loos like in business or first class

• Premium spirits: supermarket own-brand spirits but in a glass bottle rather than the super cheap shit they sell in plastic bottles

Etc…

Oddly enough, I've always associated claims of being premium in advertising with it actually being garbage.

All my homies HATE AI

"Is there anything I can help you with?" "I'm just window shopping"

Lemme think about it and circle back

Hand crafted

The irony is that there's two kinds of consumers here. Either it's a rich yoga lady buying from an influencer, or it's, like, an African person buying from another African person. Anyone in the middle just enjoys the wonders of industry.