I don’t know, but I don’t think it matters.
I think it does matter. It's illustrative of our market strategy as a nation.
But the point was you said we don’t sell premium products which isn’t true at all. And when lab milk takes over the bulk of dairy, there will still be global auctions for “real” cow milk, because there will still be a market for it.
Of course there will be a market. Just like there is a market today for V8 sedans. It's just the market is really small.
I don't think we are handling normal market changes very well.