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submitted 1 day ago* (last edited 1 day ago) by over_clox@lemmy.world to c/lemmyshitpost@lemmy.world

Seriously? The product is caramel coated popcorn, you'd think they might give it a more appropriate name, such as..

Caramel Jills

Edit: For people that aren't aware, this is their rebranding of Cracker Jacks, to try to be inclusive or some shit. I think they did a terrible rebranding of this, for reasons already stated. :(

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[-] LilB0kChoy@reddthat.com 3 points 23 hours ago
[-] i_need_your_bones@piefed.social 10 points 1 day ago* (last edited 1 day ago)

Sad to see a poster turn out to be an racist weirdo.

My guy you're obsessed with race. You see a black kid and think "she shouldn't be here, or they should make it about race"

To pre-empt the inevitable THEN I CAN SAY NI-" cracker here is not being use to refer to race. It never was. If it was, that's racist, it was not. You're just racist.

If a Spanish package used the word negro for a black coffee flavoured items that's not racist. Its not about race. Its about the the taste. You wouldn't care about that bud. But a black person on a package? FUCK STOP EVERERYTHING I GET TO SAY THE N WORD NOW! IT'S MY ONLY JOY

They aren't trying to be inclusive they're trying to sell sugar to children. They likely have a lower rate of girls buying it. People who like it won't stop buying unless they're like you. New people will. That's all. It's money. Also, there's you, and your free publicity. Anti-woke weirdos make good advertisments. You freak out about the green mnm no-longer wearing heals and the mars company sees a revenue spike

See you later culture warrior

Edit: OP legit did the "what if I say the n-word" thing

[-] over_clox@lemmy.world -4 points 1 day ago

Popcorn is not a cracker in the first place, but the snack is indeed covered in caramel.

Is it that hard to connect the dots? Hell, Caramel Jills even sounds nicer and prettier, at least to me.

[-] DrSoap@lemmy.world 30 points 1 day ago

Cracker doesn't refer to the skin color of Jack, but to the crackling of the caramel shell on the popcorn.

[-] PlaidBaron@lemmy.world 10 points 1 day ago

My concern was 'jilling off' is the female version of 'jacking off'.

[-] db2@lemmy.world 10 points 1 day ago* (last edited 1 day ago)
[-] over_clox@lemmy.world -2 points 1 day ago

https://www.snackhistory.com/cracker-jack/

Read into that...

The Prize and Culture

The prize inside Cracker Jack’s box has tons of cultural references.

[-] Just_A_Bi_Guy@fedinsfw.app 15 points 1 day ago* (last edited 1 day ago)

Looks like its a special edition to to promote women's sports, not super obvious by the packaging but also not like a rebranding

[-] aeronmelon@lemmy.world 16 points 1 day ago

Jack is in heaven with Aunt Jamima and Uncle Ben now.

[-] cruseo@piefed.world 14 points 1 day ago* (last edited 1 day ago)

I don’t think this is anyone’s attempt at being “inclusive”.

“Amusing comeuppance” is the phrase that first jumps to mind. “Postmodern art“ is another. I would also love to have a package of this.

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[-] gastroglizzy@piefed.social 1 points 1 day ago

And of course the Jill is black, otherwise it'd be problematic for calling a white girl "cracker".

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this post was submitted on 31 Oct 2026
20 points (60.2% liked)

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