As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

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[–] beeng@discuss.tchncs.de 16 points 11 months ago (1 children)

Fritz.

[–] Teppichbrand@feddit.org 8 points 11 months ago (1 children)

Sinalco!

[–] Quittenbrot@feddit.org 8 points 11 months ago (2 children)

Afri!

[–] TanteRegenbogen@feddit.org 6 points 11 months ago

Vita!

[–] nuscheltier@feddit.org 3 points 11 months ago (2 children)

Vielanker!

[–] genfood@feddit.org 6 points 11 months ago (2 children)

Freeway Cola

[–] voodoocode@feddit.org 3 points 11 months ago* (last edited 11 months ago)

Insert 3 dragons meme

[–] ComfortableRaspberry@feddit.org 2 points 11 months ago

Now Black Cola

[–] TanteRegenbogen@feddit.org 1 points 11 months ago (1 children)

Tirola!

[–] nuscheltier@feddit.org 1 points 11 months ago* (last edited 11 months ago)

Oh, thanks. I'll try that one. :)

[–] Zwiebel@feddit.org 15 points 11 months ago

Lmao

[–] Don_alForno@feddit.org 14 points 11 months ago

They can print "made in germany" as big as they like, the money still goes to a US company. If Coca Cola had to pull out of Europe, Jana would make Fritz Cola (or any other) instead, so idgaf.

[–] TanteRegenbogen@feddit.org 14 points 11 months ago

Still not gonna buy it because it is American owned.

[–] BigShammy80@feddit.org 12 points 11 months ago (1 children)

It's funny how they try so hard to keep up their profits. If Trump did one thing, it was that now the world hates the USA.

[–] SrMono@feddit.org 11 points 11 months ago (1 children)

I'm just glad that the buyers' new brand awareness has some impact. Admitting this even with a big campaign is the best message people could have hoped for. And yes, there are still a lot more brands to tackle.

[–] BigShammy80@feddit.org 3 points 11 months ago

Yes! I hope we can keep up the momentum. Don't buy USA owned stuff, change to Linux, use startpage instead of google etc...

[–] copacetic@discuss.tchncs.de 6 points 11 months ago (1 children)

Does our president also have a Coca-Cola button like Trump?

[–] GenosseFlosse@feddit.org 10 points 11 months ago (1 children)

Better, we have https://fritz-kola.com/ .

[–] j_j@muenchen.social 5 points 11 months ago

@GenosseFlosse
Now i have to think of Merz when i drink Fritz-Kola. They have to rebrand.
@copacetic

[–] niktemadur@lemmy.world 4 points 11 months ago

They did that once before! They called it Fanta, the official soft drink of the third reich.